Technology companies face massive challenges of compliance with new privacy and data protection laws such as the General Data Protection Regulations (GDPR) in Europe and the Protection of Personal Information Act in SA. With the US also preparing to legislate privacy protection, companies with large user bases, such as Facebook and Google, are having to clean up their act to avoid multibillion-dollar fines. But there is one category of business for which this spells only opportunity. This is a layer of software companies that sits between businesses generating data and the giant "hyperscale" data centre providers such as Amazon Web Services and Microsoft Azure. The in-between outfits provide cloud data management tools, and tend to be so technical, consumers never hear of them. Yet they are critical to the protection of consumer data and company backups. With the rising complexity of data compliance, they are thriving - when they meet business needs. The leader of the pack is Veeam,...

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