Business lessons from the world's youngest billionaire
She created the brand, herself, then attached the product to it
Billionaires are getting younger all the time. In the past few days, we have learnt that though Facebook's Mark Zuckerberg had to wait until the age of 23 to make it on to the list of people with 10 digits attached to their net worth, Kylie Jenner has beaten his record. The cosmetics tycoon has just become the world's youngest-ever self-made billionaire at the tender age of 21. Across FTSE boardrooms and in business schools and management consultancies, that will probably be dismissed as inconsequential. Jenner looks like a celebrity internet star who will probably be forgotten by next year, and her "business" - Kylie Cosmetics - with it. But the way fortunes are being made tells you a lot about how the global economy is developing. So what can businesses learn from Jenner, apart from the fact that it helps to be young, good-looking and a half-sister to the Kardashians? In fact, there are three lessons every business can take from her success. First, make a brand real. Most companie...
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