SAMANTHA ENSLIN-PAYNE: Who is rocking RocoMamas' boat?
It had the fortune and now possibly the misfortune of targeting a notoriously fickle market
I know which restaurant in our neighbourhood sells the cheapest and tastiest margherita pizza - my eldest son's favourite. I know where I can get the best-priced cheeseburger - my favourite. As for slap chips - the youngest's favourite - they are among the cheapest items on a menu. None of the places we frequent (occasionally, so don't get all judgy) are big fast-food brands, and that is why, with a combination of price and convenience, companies that make their bread and butter selling fast food face a battle in attracting and keeping customers. There is just so much competition, from the local sports club to the hot-lunch counter at the grocery store and the many independently owned restaurants. Take Spur Corporation's RocoMamas. The group was onto a good thing when it bought a 51% stake in 2015 and, in 2017, upped it to 70%. The trendy maker of smashburgers boomed and helped drive the group's growth, while its flagship brand Spur was not only looking a bit tired but grappled clum...
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