This weekend, from Friday to Monday, will probably go down as the single biggest weekend in the history of online retail in SA. From fridges to gaming consoles to wigs to tyres, the range of products offered at massive discounts is matched only by the inventive methods used to attract shoppers. This means we are likely to see the biggest arrival yet of new immigrants from the world of physical shopping to the realm of online retail. Only 4% of South Africans shop online regularly, according to the new "Online Retail in SA 2019" report released this month by World Wide Worx, in partnership with Platinum Seed and Visa. The research drew partly on the TGI Survey, conducted by Ask Afrika among 16,000 South Africans every year. It shows that the proportion of those shopping online drops off sharply after age 45. This means that there is a watershed in attitudes to online shopping between those who were already established in their working lives when the internet went mainstream in the mi...

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