The question of where the conscience of an organisation sits is an interesting one - more so today since we all have to consistently evaluate whether the decisions we make each day in our public and private institutions will preserve their conscientiousness. We need CEOs and boards of directors who are able to hold themselves to account. I do not mean compliance with pre-set social responsibility metrics, which many organisations use as an indicator of a social conscience. I mean leaders who give more thought to the impact that their decisions have - beyond the financial impact on the business. This is even more important today, when many organisations are making tough calls on how to keep their businesses afloat in this economic climate. Many are cutting corners, putting the conscience of their organisations at risk. Take the high volumes of staff layoffs as an example. At the CEO and board level, this decision makes sense when you look at maintaining shareholder value. Reducing co...

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