ZIPHO SIKHAKHANE: Seek a balance of global and local in business thinking
I would hope most of us have a global outlook
We are all on a quest right now, looking for ways in which growth can be revived in our businesses during the current economic outlook, which leaves much to be desired. Many are adjusting their growth plans to account for the reality of being in a recession. Expansion projects are being pulled back, and thousands of jobs continue to be cut. This way of behaving is logical to the extent that the growth of your business primarily depends on what is happening in the local environment. But it becomes illogical for businesses that have a global outlook and aspirations to remain globally relevant. If that is the case, the short-term noise in the local economic and political environment, however unpredictable, should not be having as big an influence on growth plans as it is today. Many businesses, large and small, are making the mistake of exaggerating the impact on their growth plans, even though they are operating across markets or planning to do so. Realistically, an organisa...
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