The recent downgrades of the South African economy have been the source of much panic across the country. Organisations have been feeling the pressure of hastily needing to devise plans in response and revise their strategies to accommodate the uncertain future ahead. War-room discussions and urgent crisis meetings have become the new normal. The risk of operating in this kind of panic mode is that we shrink back and tend to opt for more defensive and safer business decisions, instead of maintaining the growth-oriented mindset that everyone was operating under in the not-so-distant past. We lose perspective on the bigger issue of growth. Panic is dangerous because it results in decisions and behaviour that are the opposite to what is needed to foster a growth-friendly environment. We react by pulling back on the much-needed innovative initiatives that are orien ted towards growth - even though those innovations are exactly what is needed to continue to meet evolving customer needs. ...

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