Most economic theories and investment strategies are based on the notion that investors are rational and consistently make decisions that are in their best interests. I believe that accepting that there's no such thing as a rational investor is key to being able to take good advice and thus succeed in reaching your investment objectives.

Here are some insights into human behaviour that affects investment decisions.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now