Funeral insurance is the most popular financial product in SA and there is lots of competition for your business, but it isn't easy to compare policies to ensure you are getting a fair deal. If you ask a number of providers for quotes, you will find prices vary wildly. This is because benefits, conditions, value-adds and how your premiums increase - all of which influence the premium you pay - differ from policy to policy. You can't just focus on premiums alone, because though one insurer may be cheaper, for a few rands more another insurer could be offering you a lot more value, says Adriaan Bester, general manager of corporate affairs at Avbob. The most obvious things that affect the cost of your cover are the insured amount and other benefits you will get if you claim, the number of people you want covered on your policy, your age and the age of family members you insure. There are also some less obvious factors that influence premiums. Here are some key things you may not know: ...

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