My Brilliant Career
My Brilliant Career: ‘You’re only as strong as your team’
Ensure your team is as diverse as possible says the Oryx + Crake chief
08 December 2024 - 07:19
How did you end up working in the advertising and branding industry?
Three years ago, we launched Oryx+Crake to address Ebony+Ivory's (E+I) strategic expansion in the advertising sector, recognising the rapid growth of digital marketing post-Covid. My co-founders and I were tasked with establishing an independent agency capable of collaborating closely with E+I, offering specialised digital expertise to enhance client campaigns and meet the evolving demands of the marketing and advertising disciplines...
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