How to... pivot a business during a pandemic
Many businesses have had to shut their doors because of the Covid-19 lockdown, but some have managed to stay afloat by changing direction. For example, Larry Hodes’s restaurants were badly hit, but he found a way to survive by changing tack and creating a whole new business.
“Lockdown has been very tough for all my businesses. On the Wednesday before Mother’s Day my wife Annie and I were standing in our Voodoo Lily restaurant [in Birdhaven, Johannesburg], facing the empty tables and trying to decide what we could do for Mother’s Day...
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