My Brilliant Career: Negotiating the minefield of corporate reputation
Lionel Adendorf runs reputation companies HUNDREDflowers Integrity and Reputation Management andReputegrity Ethics and Compliance Solutions
Tell me about the work you do as an integrity and reputation management consultant. Corporates have a long list of legislation that they should adhere to, and society and the industry in which they operate have genuine expectations of them. The expectations include who to do business with, how to do business, care for the community and the environment, and their contribution to economic growth and job creation. We advise them on how to meet all legal and societal expectations, how to prevent reputational crisis and, if there were to be an attack on their integrity or reputation, how to limit the risk on their continued existence. What led you to setting up your consultancy? I was once exposed to tender irregularities and saw first-hand the impact of a reputational crisis on a company's ability to meet its obligations. I realised that not many established companies know about the Protected Disclosures Act and the obligations it places on corporates, and not many workers know about th...
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