Jake Willis, the CEO of youth employment agency Lulaway, believes talent will always be the focus of recruitment, but companies will be paying more attention to technology. He has the following to say about upcoming trends: • Social recruitment (using social media to attract people) has become the main focus of most recruiters. This makes sense when considering that people spend an average of two hours online a day; • Social media is also being used to target passive candidates - people who are not actively looking for work but could be persuaded if the right position came up; • Online platforms have taken over from traditional methods of recruitment. They provide companies with access to "a large pool of appropriate candidates cost-effectively", making it "attractive to busy human resources departments"; • This larger net creates its own problems. "The ease of applying for a job can result in hundreds of CVs being submitted per job,"; and • Online platforms allow companies to creat...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.