What does your typical work day involve? Responding to clients' briefs, working on plans and strategies as required by clients, scanning as many news platforms as possible in order to understand events that might have an impact on our clients' business, as well as our own business, and formulating a proper response plan. My colleagues are a crucial part of that response plan, and we will work together as a team on different scenarios before we put together an effective plan. What are the four most important things you do at work?Team motivation, environmental scanning, strategy development and client engagement. Motivation is something every manager should do on a regular basis - an engaged team is a productive team. Each team member needs to understand and be reminded regularly why we do what we do and how we should strive to do it better each day. A little paranoia is healthy for a business. You have to be constantly worried that your clients ma...

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