LinkedIn takes corporate centre stage
Corporate engagement with platform has moved beyond routine and into strategic intent, report reveals
For years, LinkedIn carried the aura of a digital name tag: present, but largely out of the spotlight. Now, in South Africa, corporate engagement with LinkedIn has moved beyond routine and into strategic intent.
The new “South African Social Media Landscape Report 2025", produced by World Wide Worx in partnership with brand intelligence company Ornico, reveals a sharp shift. LinkedIn adoption among South Africa’s top brands has reached 85% of companies, marking its highest level since the study began 15 years ago. This year, more than 140 major brands participated in an industry survey that formed part of the study...
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