BMW 'still winning premium car race' in SA market
German automaker says Chinese competitors have failed to dent its lead
06 July 2025 - 10:22
BMW says it has extended its market share in the premium auto segment in South Africa despite competition from lower-priced Chinese brands.
“We're seeing very nice growth year on year,” said Peter Van Binsbergen, CEO of BMW Group South Africa & sub-Saharan Africa. Most of the competing Chinese brands that came onto the market recently had yet to have a serious impact on their business. ..
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