Tiger Brands has embarked on a brand refresh of its personal care category to regain market share on some products.
The packaged goods company’s home and personal care (HPC) segment, which houses brands such as Jeyes, Ingram’s Camphor, and No Hair, reported a 4.8% decline in half-year revenues to R1.4bn. It was also hit by a shortage of aerosol cans during peak season, resulting in a drastic reduction of volumes of Doom insecticide. ..
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