Blue Label to push power top-up
Company expects double-digit sales growth for emergency electricity product
23 February 2025 - 08:07
Blue Label will ramp up the adoption of its emergency electricity product as it expects double-digit growth in sales.
The company already sells prepaid electricity vouchers through its partnership with municipalities across the country. Its emergency power plan allows consumers to top up electricity on credit. This is similar to airtime credit offered by mobile network operators, which is repayable with interest when customers buy airtime. Airtime advance has become one of the biggest contributors to service revenues for mobile network operators. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.