Big Read
Advertising industry’s storyboard needs sharper pencils
Creativity is lacking and output is mediocre, say agency bosses
01 December 2024 - 08:21
The advertising industry needs a major creative revamp to regain its spark as it grapples with cost pressures from clients and the rise of artificial intelligence (AI) that is encroaching on human tasks and posing a threat to the industry.
Once ranked among the top 10 advertising industries in the world, South Africa has gradually been slipping over the years with an industry veteran blaming this on the mediocre products the country is delivering. ..
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