Lewis group launches aggressive plan to capture bed market
Real Beds acquisition small but ‘very strategic’, says CEO Johan Enslin
24 November 2024 - 07:43
Furniture group Lewis is making a strong play in the bed industry with an aggressive store expansion plan as it aims to take market share from competitors, despite the market being seen as overtraded.
The group, which owns UFO, Beares, Best Home & Electric and Bedzone, bought Real Beds, which CEO Johan Enslin said is a small acquisition, “but a very strategic one at this point in time”...
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