Four of the world’s biggest enterprise technology companies have announced major new product ranges that will introduce the business world to generative artificial intelligence (AI) — applications that can generate text, images, audio and data in response to prompts.

For the past six months, consumer-driven applications have dominated AI discussion, as ChatGPT, Google Bard and Microsoft Bing AI transformed the way any individual can generate new content. Now, that revolution is coming to businesses...

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