Netflix strategy shift spurs worst-to-best comeback for stock
New low-cost subscription tier a lifeline for streaming service
04 December 2022 - 07:24
Netflix’s turnaround plan is winning over investors, who have turned one of the worst-performing stocks early this year into one of the best in the second half.
The catalyst for the comeback has been the streaming company’s introduction of a lower-priced, advertising-supported subscription tier, which is expected to help it attract new customers and retain old ones. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.