Pick n Pay’s sweeping changes unveiled this week are a clear signal to rivals that the retail and grocery giant is on the offensive after years in defensive mode, a move welcomed by analysts as the best strategy to win back market share.  

But it won't be easy; analysts point out that its peers haven’t been idle as they also fight for market share in an increasingly competitive environment. The moves will also add to costs at a time when retailers are battling rampant inflation...