Newsmaker
Thandi Tobias on the need for the government to practise what it is starting to preach
Brand SA boss says a dearth of corruption prosecutions is not helping the country's image
01 May 2022 - 07:58
Brand SA (BSA) chair Thandi Tobias says government messaging about SA respecting the rule of law and being open for business is being undermined by a lack of action against crime and corruption and too few prosecutions.
“Messaging can make or break a country. It is central to brand image and directly related to investment, economic growth and social cohesion,” she says. “But messaging goes with action. Real action.”..
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