Come midsummer, when rooibos farmers begin to harvest their crop, they will be the first generation to grow and sell a tea with a unique regional status, a designation awarded to other such products as French champagne.

In June, rooibos tea became the first African product to get such status in the EU. Farmers and agricultural experts hope the EU's treatment of rooibos could help boost demand and improve the crop's profitability...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.