Xiaomi, the Chinese smartphone brand that has emerged from below the radar to challenge the world's market leaders, has made its move on the South African market.

In the past month, separate research organisations said Xiaomi has become the second-biggest smartphone maker in the world and the No 1 brand in Europe. Market research firm Canalys released data that showed Xiaomi had overtaken Apple in the second quarter of 2021, with a 17% share of worldwide smartphone shipments...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now