Big-spending Asians throw luxury brands Covid lifeline
Appetite for high-end fashion trumps travel restrictions
18 April 2021 - 00:03
If evidence were needed of how far China has moved beyond the pandemic, perhaps the strongest was the scene at Christian Dior’s autumn fashion show earlier this week at an art museum in Shanghai.
The 750 guests lined the catwalk to watch models strutting to disco tunes, one in a sequin jumpsuit, another in a bright-pink dress, as creative director Maria Grazia Chiuri’s collection was live-streamed around the world. Those inside weren’t even wearing masks...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.