Media houses that were not casualties of lockdowns say the industry is not dying; quite the contrary. However, to thrive - and not just survive - local and global industry players say there is a need to change tack.

In an interview last month following December's Bloomberg Africa Business Media Innovator Chats, a virtual event for media owners and investors, Scott Havens, chief growth officer and global head of strategic partnerships at Bloomberg Media, said that in a world awash with fake news, users are turning to traditional media for credible news in a "time of fear"...

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