Distell, the world's second-largest cider producer, plans to exhaust every possible communication channel in the coming weeks in its bid to get the alcohol ban lifted, with CEO Richard Rushton saying the industry faces an "unprecedented crisis".

Distell is also seeking legal advice on the ban, "the fact that we have not been consulted at all", and whether this could be "considered fair and reasonable", Rushton said...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now