The private-label concept, which was pioneered in SA by Pick n Pay founder Raymond Ackerman 44 years ago, may gather momentum for the retailer in a post-Covid world as rising unemployment and pay cuts force consumers to seek more affordable options.

Private-label or house brands are products manufactured by external parties for sale under a retailer's name - be it Pick n Pay, Woolworths, Checkers or Spar - usually at lower prices than national named brands.

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