Alibaba Group will kick off its annual 24-hour shopping extravaganza tomorrow with deals and deep discounts, and a performance by American pop star Taylor Swift.

The Singles' Day sale is now bigger than Black Friday. It comes as the $486bn Chinese retail juggernaut navigates through a major turning point, the resignation of its co-founder Jack Ma as chair, and aims to raise up to $15bn via a share sale in Hong Kong this month.

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