Fitness start-ups flex muscles
Fitness technology promises to be the next big boom for start-ups
20 October 2019 - 00:06
My trainer is taking me through a new routine, dipping low into a squat jump and up again. "Keep those reps up!"
This is not a normal living-room workout or an outdated fitness DVD. A heartbeat tracker, strapped to my chest, pips along to my progress. My calorie burn appears on screen, and reps (repetitions) add up as a notification on the TV screams: "New personal best!" My smartphone tabulates the data and ranks my performance...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.