As DStv continues to lose premium subscribers locally, a greater focus on local content across Africa may be the answer to pay- TV operator MultiChoice's future growth and profitability.

Olwethu Notshe, portfolio manager at Sentio Capital, said: "The majority of subscribers that disconnect their premium subscription state that the main reason for disconnecting is affordability and not purely a dissatisfaction in the content, nor the perceived value of the subscription."

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