Frozen for You cooks up ambitious expansion plans
By Word of Mouth is one of Johannesburg's best-known catering companies. Karen Short still runs the catering business she started in 1993
Catering company By Word of Mouth has opened four Frozen for You stand-alone stores in upmarket areas of Johannesburg and Pretoria, with plans to grow the number to about 70 nationwide over the next four to five years.
Casual dining and franchise group Famous Brands, which has identified home meal replacement as a growing trend, bought 49.9% of the award-winning catering company at the end of 2016, and a year ago By Word of Mouth started venturing into meal-replacement frozen food stores.