Easter is by far the biggest and most important period for Beyers, the largest independent chocolate maker in SA. So says Kees Beyers, owner and MD of Beyers Chocolates. "If Easter is 100, then Christmas is 60 and Valentine's Day would be 15," he says. Easter probably constitutes about 6%-7% of the company's annual chocolate sales, he says. But what he's noted is that demand for Easter bunnies is increasingly for the smaller ones. "We've seen bunnies over the years getting smaller." Beyers makes bunnies that weigh up to 500g, but it doesn't sell as many of those these days. The most popular size is the 50g bunny. "I really believe it's about rands and cents. "I think every consumer is under pressure at the moment. Increases people are getting are not keeping up with the cost of living." According to Who Owns Whom, the South African confectionery market is worth between R11bn and R12bn, with chocolate confectionery accounting for about half of this. Locally, the market share of the t...

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