Off-price retailer DMF has experienced a sales spurt over the past six months, which is noteworthy given the lacklustre performance of listed apparel retailers and the tough retail environment. Modelled on iconic off-price retailers overseas, such as TJMaxx in the US, it suggests this model of retail is starting to gain traction in the South African market. New stock is brought in weekly at DMF, all of it bought directly from overseas retailers. Off-price retail takes advantage of excess inventory from mainstream retailers that is available due to overproduction, the end of a range, cancelled orders or forecasting errors. The stock is sold at a significant discount, which is how off-price retail stores have found their niche. Formerly called 32 Clothing, DMF was the first off-price retailer in SA selling goods at a real discount, with all stock bought overseas. It differs from other local discount competitors, which may offer a smattering of international brands but comprise mostly ...
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