Luxury-business strategist Uche Pézard asked delegates from around the world at this week's Condé Nast international luxury conference in Cape Town: "Do you love Africa?" Her follow-up question was: "Do you love Africans?" Speaking at the two-day annual event, Pézard noted the growth of black fashion and beauty awareness, and the impact this is having on the beauty and fashion industry. She said the beauty industry was having to rethink its approach, because of the growing proportion of people with darker complexions. "We're more exposed to the sun, more than we should be, and other factors like immigration and intermarriage will also contribute," said Pézard. But high-profile celebrities have also driven demand for better products. "The beauty sector has been revolutionised recently for many reasons, like the arrival of Fenty Beauty [by singer Rihanna] and the world demonstration of the power of diversity in beauty, which is backed up by numbers," said Pézard. Fenty Beauty, a cosme...
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