A year into his role as Africa regional MD for luxury-goods company Montblanc, Alain dos Santos is forging ahead with one of his biggest tasks - extending the company's footprint in the African market. Before he was named Africa MD for the company, Dos Santos headed the Brazil region in the same role for about five years. Previously with Baume & Mercier and Cartier, Dos Santos said Montblanc had over the past year focused on reinforcing its existing retail partnerships in its key African markets such as Ivory Coast, Nigeria, Kenya and Congo. After eyeing the potential for growth in Ivory Coast, the company is now preparing for the opening of its new standalone boutique store in Abidjan. "Also, during this year, we've identified potential new markets for our Maison's and it has been the case in Ethiopia for example," Dos Santos said. The company has now set up shop in a multi-brand retail store in Ethiopia's Addis Ababa airport, one of Africa's biggest airports - a sure advantage for...
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