For more than a decade a dark cloud has hung over the prospects of Africa's biggest fashion retailer, Edgars, because of suffocating debt levels and sluggish sales that have dogged big-box department stores. But through the many turnaround strategies that have been touted, one segment of its business has remained resilient - its baby- and children's-wear offering. Euromonitor International data shows that Edcon, which owns the Edgars and Jet chains, remains the frontrunner in this R26.3bn market segment. The research group forecasts that the sector will attract R27.6bn this year. Edgars has outperformed rival retailers Woolworths, Mr Price and Pepkor by a long way, claiming 12.5% of market share. A blend of fashionable and quality apparel has ensured Edgars has a winning formula in its children's-wear category, Edgars CEO Mike Elliott said this week. "The key to our success is great value for money, [which] I think as a brand we've always offered in kids' wear. "It's a broad range w...

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