It's a sunny day in Melbourne and, like any other tourist in a city for the first time, we're eager to do a little shopping. That is, of course, after taking in some of the more highbrow attractions such as the National Gallery of Victoria, where luminous koi fish swim across the gallery's façade, enticing visitors to the Escher exhibition within. One of the first things a South African notices when shopping in Melbourne is how ubiquitous Witchery is - the familiar brand has a prominent place in most shopping districts and malls in the city and suburbs. Witchery's head designer Gavin Gage and his team do more than 24 collections a year to meet the insatiable consumer appetite for newness. "These days you only have to flick through your phone to see something new and exciting and our customers expect that from us," says Gage. "The trends have to be instantly available, and available everywhere." There are 130 standalone Witchery stores in Australia, and a huge flagship store in Chads...

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