Netflix CEO Reed Hastings revealed in an interview with Business Times in Los Angeles this week that the world's biggest video-on-demand (VOD) player had no intention of challenging one-time Naspers subsidiary MultiChoice's dominance of live sports broadcasting on the continent."Other firms will do sport and news; we are trying to focus on movies and TV shows," he said. "There are a lot of areas that are video that we are not doing: sports, news, video-gaming, user-generated content. We don't have live sport," he said.The emergence of Netflix among other VOD operators has disrupted SA's media landscape and in particular the dominance of pay-TV operators such as MultiChoice in recent years. MultiChoice, which recently listed on the local bourse, has seen a decline in subscribers in its Premium segment as consumers have either chosen cheaper options or cut the cable altogether in favour of internet-based offerings.Since listing at the end of February, MultiChoice shares have gained...

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