Netflix to put Africa in focus
Innovative streaming service promises to produce more original, local entertainment
It may have started out as a better way to rent movies, but now Netflix is revolutionising the US film and TV industries. That's not news. The next big shift, however, is likely to be the transformation of content production worldwide, and Africa is squarely in the Netflix sights. Netflix chief product officer Greg Peters told Business Times in Los Angeles this week that SA and Nigeria were among the many key markets in which it expected to make significant investments in content. "We're looking to increasingly find storytellers from around the world, especially ones who haven't been able to tell the story they want because traditional production partners are not willing to tell it, or they can't find a big enough audience," he said. "Our job is to provide a platform, both a production platform and then a distribution platform, because we are really good at finding audiences that are much, much bigger than any storyteller has ever been able to find before. "We're going to invest in ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.