TFG has notched up its digital strategy in a move that has the potential to disrupt SA's clothing retail landscape and directly challenge e-commerce retailers. On Wednesday, TFG launched its myTFGworld online platform, which lets customers in SA shop for a wide variety of products across 17 of its brands without having to visit their individual websites. The format is similar to that of Chinese e-commerce giant Alibaba, which connects brands with shoppers around the world. TFG CEO Anthony Thunstrom said the site's major differentiator was that it curated products for customers across the brands. This means that someone looking for a specific item of clothing can search for it and will be shown the best options across the brands, ranked according to price. The magazine-like website's landing page has advice for shoppers about what is on trend and information about products across the brands. Book a trip to go with the shirt Beyond the site's apparel offering, TFG has partnered with t...

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