Discovery's decision to open its Vitality Active Rewards to nonmembers could see it increase its already large customer base and perhaps result in the programme becoming a stand-alone product for South Africans. This month Discovery announced that for 10 weeks South Africans who are not Discovery clients will have access to Vitality Open. Vitality is a separate company wholly owned by Discovery. During this time, people have the opportunity to earn points through the Vitality app by exercising and driving well. The rewards they could receive for responsible behaviour include coffee, flights, grocery vouchers and concert tickets. Although it is too early to measure the impact of Vitality Open, there has been positive interest in it so far, said Dr Craig Nossel, head of Vitality Wellness. Asked about plans to roll out Vitality beyond the current membership base, Nossel said: "We will analyse the impact and see how we can continue to improve health outcomes in SA and beyond. "Developin...

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