In a country known for conformity, Yusaku Maezawa has always sought to stand out. He skipped college, moved to California to play in a rock band and started his own e-commerce company. After making it big, the 42-year-old started dropping hundreds of millions of dollars on artwork. Now the billionaire founder of Start Today is set to become the first paying passenger to the moon on a SpaceX rocket scheduled to blast off in 2023. It's the latest headline-grabbing project by Maezawa, whose Twitter handle is @yousuck2020. While Maezawa is relatively unknown outside Japan and the art world, he's guaranteed to become more famous with his plan to fly to Earth's biggest satellite with a cabal of artists. The Japanese entrepreneur intends to take a combination of painters, musicians, dancers, photographers, film directors, fashion designers and architects on a week-long lunar loop, where he'll get to watch as they get inspired and create art along the way. "I thought long and hard about how...

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