In a country known for conformity, Yusaku Maezawa has always sought to stand out. He skipped college, moved to California to play in a rock band and started his own e-commerce company. After making it big, the 42-year-old started dropping hundreds of millions of dollars on artwork. Now the billionaire founder of Start Today is set to become the first paying passenger to the moon on a SpaceX rocket scheduled to blast off in 2023. It's the latest headline-grabbing project by Maezawa, whose Twitter handle is @yousuck2020. While Maezawa is relatively unknown outside Japan and the art world, he's guaranteed to become more famous with his plan to fly to Earth's biggest satellite with a cabal of artists. The Japanese entrepreneur intends to take a combination of painters, musicians, dancers, photographers, film directors, fashion designers and architects on a week-long lunar loop, where he'll get to watch as they get inspired and create art along the way. "I thought long and hard about how...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.