Mixed blessings of the returned dandy
Local retailers struggle to cash in on growing male fashion market
Before there were metrosexuals there was the dandy - a well-dressed, well-groomed man whose style and charm transcended the ages. And as dandyism continues to show itself in different forms, some retailers are catching on as these stylish men are proving to be good for business. Sara Maggioni, director of retail and buying at UK-based trend forecast group WGSN, said this week that though menswear remains a significantly smaller category than the womenswear market, "sales of menswear are starting to outperform sales of womenswear and it's a market that is forecast to grow in the next few years". Maggioni said that in SA specifically, when it comes to trend-led styles as opposed to more classic styles, we have certainly seen growth in the past few years in terms of sales and also in terms of the variety of trends and styles. "As men take more interest in their personal look we are also seeing growth within menswear across specific niche markets such as active wear, lifestyle and trave...
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