Massmart has some tough truths to face as it grapples with a rough economic environment in the midst of its ambitious growth strategy. Massmart CEO Guy Hayward said that, after almost eight years of selling fresh food in its Game stores, the retail group may limit its fresh food section. "We are at a point where we might not roll it out to many more [stores] because what we've found is in the smaller stores, the space doesn't quite work. So we put it in the big stores, whether it is a city or a town, and we are now slowing down as we get to the smaller stores and probably won't put a big range of fresh, it will just be a smaller fresh range," he said. The retailer has weathered a challenging period that culminated in it losing a complaint it lodged at the Competition Commission against Shoprite, Checkers, Spar and Pick n Pay for what it said was anti-competitive behaviour. Massmart released disappointing interim results on Thursday for the 26 weeks ended June. Massmart's headline ea...
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