Boulders Shopping Centre holds its own in spite of glamour rival Mall of Africa
Midrand's much-loved Boulders Shopping Centre is regaining ground, and surviving competition from the Mall of Africa. Boulders has served Midrand, in Gauteng, since 1992 and was considered one of the most popular shopping centres in SA for decades among middle- to lower-income shoppers. It is also a heritage site, with huge granite rocks about 3.5-billion years old. After years of success including a revamp in 1996, its existence was jeopardised when the largest shopping centre in SA opened nearby. Mall of Africa, with 131,000m²of leasable space and valued at about R4bn, opened on April 28 2016. This mega-mall houses the same upmarket stores found in Sandton City and Hyde Park Corner as well as retail brands that appeal to middle-income consumers, so its offering is far more diverse than that of Boulders. Mall of Africa was designed to attract a wide range of people by living standards measure. More than 123,000 people visited the mall on opening day. In the first 11 months of tradi...
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