They sip designer lattes and speak the language of wealth. The talk is of money, noblesse oblige, technology, Formula One (F1). At lunchtime, out comes chilled rosé, with a tasting led by Jon Bon Jovi’s son Jesse. Welcome to Camp Rich. Here, not far from Wall Street, Swiss banking giant UBS Group has convened its annual Young Successors Programme (YSP), a three-day workshop for people who were born loaded. Part tutorial and part self-actualisation exercise, the event is designed to stamp the UBS brand on the minds of the next generation of the ultra-wealthy — in essence, to hook them while they’re young. With an average age of 27, attendees at the June YSP and other Next Gen functions hosted by the likes of UBS, Citi Private Bank, Morgan Stanley and Credit Suisse will one day rank among the world’s most sought-after clients. Or, at least, that’s the hope. In an era of extreme affluence, elite money managers are vying for the hyper-rich as never before. The world is poised for a gene...
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