The exodus of global retail brands from South Africa is leaving space on the floors of many shopping centres, with many questioning the attraction of global brands. But the launch of Japanese retailer Miniso may breathe new life into the retail market, with its discounted offering for consumers who are cash-constrained. Miniso opened its first store in August last year and now has 12 stores in South Africa, with at least 10 more planned before the end of this year. "We are still adapting and developing to the South African market, but we are anxiously looking forward and confident to serve our customers," said Errol Sewcharran, marketing manager at Miniso South Africa. The retailer is the brainchild of Japanese designer Junya Miyake and Chinese entrepreneur Ye Guofu, who started the department store chain in 2013. Within three years, the brand had launched more than 2000 stores and its revenue hit $1.5-billion (about R20-billion) by 2016. But the Japanese retail sector is experienci...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.